/DYNAMIC

Dynamic pricing on the rise in unexpected businesses

/DYNAMIC
Dynamic pricing, a time-based pricing strategy, is now creeping into restaurants, movie theaters, bowling alleys and more. NBC’s Sam Brock reports for TODAY. Read full article here: www.today.com/video/dynamic-pricing-on-the-rise-in-unexpected-businesses-165319749580

How Restaurants Apply Dynamic Pricing to Steer Demand

/DYNAMIC
Evolution in technology is spurring innovation for the restaurant industry, including ways to optimize revenue with carefully determined prices. Known as dynamic pricing—aka surge pricing—it’s a strategy businesses employ to…

The sneaky economics of Ticketmaster

/DYNAMIC
It was the type of disaster that made Americans reconsider the concept of live music sales. An iconic female artist, whose popular love songs delighted multiple generations, announced a national…

Same brand, different prices

/DYNAMIC
A Big Mac trio may taste the same in Montreal and Beijing, but it doesn’t cost the same in Saint-Sauveur or Lévis. Contrary to what one might think, the same…