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7 Lessons on Dynamic Pricing (Courtesy of Bruce Springsteen)

Bruce Springsteen recently ignited an uproar by utilizing dynamic pricing for tickets to his 2023 U.S. concert tour. Dynamic pricing is the strategy of constantly adjusting prices in response to demand, a practice that consumers are accustomed to when buying airline tickets and booking hotels.

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hbr.org/2022/09/7-lessons-on-dynamic-pricing-courtesy-of-bruce-springsteen

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