/WHAT’S NEW
Pricing 201 for B2B SaaS companies: Price-Persona Fit
Here’s a recap of why it is important for founders to shift from a product-market-model-channel fit to price-product-persona-packaging-channel fit. Most advice founders get on…
Price Match or Price Matching Strategy: Understanding the Benefits and Risks
Price matching strategies have become a popular approach for businesses to stay competitive in today’s dynamic market. This strategy involves matching or even beating…
Usage-Based Pricing: A Market Niche For Startup Tech Companies?
Griffin Parry detects a sea change in the way software-as-service companies charge their customers. As he sees it, increasing numbers of vendors regard pricing…
GoPro Announces Lower Prices and Exciting Subscriber Benefits
GoPro has just announced exciting changes to its camera lineup and subscription offerings. With new lower prices on their camera models and enhanced benefits…
Tesla keeps tweaking prices. Elon Musk has reasons
Chief Executive Officer Elon Musk has said he’s willing to prioritize growth over profits, a stance that has made some investors wary and irked more…
A monthly fee for heated seats? Car subscriptions are coming
Americans are more than willing to pay for add-on features for apps and monthly subscriptions like Netflix. But monthly fees — known as “features…
