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If the price ended in 99, you probably overpaid

2 Dec 2022

It’s one more way to help you save at the grocery store — so why isn’t unit pricing mandatory?

20 Sep 2022

Why gas prices always end in 9/10 of a cent

5 Aug 2022

How Ikea tricks you into buying more stuff

11 Apr 2022

Apple Plans to Use a Pricing Secret Discovered By Harvard

4 Apr 2022

Here’s why you should always buy items with prices that end in 97 cents

21 Mar 2022

The 7 Pricing Psychology Strategies That Companies Use

13 Jan 2022

Why $19 Is Apple’s Favorite Price for Accessories

29 Nov 2021

The Premium We Pay to Be Perfect

18 Oct 2021

Firms use ‘lucky number 7’ to trick customers into thinking prices are cheaper

23 Sep 2021
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