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Apple Plans to Use a Pricing Secret Discovered By Harvard

Apple recently announced plans to sell iPhones and iPads on a subscription basis. In an ongoing effort to increase its $365 billion revenue, it’s looking not to lure customers in with the latest enticing features, but by using Harvard’s psychology of consumption to deploy strategic pricing.

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www.inc.com/kelly-main/apple-plans-to-use-a-pricing-secret-discovered-by-harvard.html

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