/PERSONALIZED

The AFM presents nine points of attention for the insurance sector for the personalisation of premiums and conditions based on behaviour and data. The application of advanced data analysis for…

In a bid to eliminate traditional cable subscriptions in the United States, Verizon Communications Inc. VZ announced a pricing breakthrough in the cable industry with the launch of Mix &…

A university study finds personalized promotions can potentially be a lucrative opportunity for retailers to extract money from consumers while also enhancing customer satisfaction. Read full article here: Personalized promos…

In theory, marketing personalization should be a win-win proposition for both companies and customers. Read full article here: hbr.org/2019/11/how-targeted-ads-and-dynamic-pricing-can-perpetuate-bias

Starbucks doesn’t simply sell huge numbers of hot and cold drinks around the world. The way Starbucks uses data for competitive advantage is instructive for all businesses, regardless of size.…

Setting different prices for the same product is a practice as old as the retail trade:  we see this every day, whether through price reductions for youths, air ticket prices…

The robots are here and ready to overthrow the standardized price tag. They’re just waiting for retailers to hit the start button. The customer response was so swift and negative…

Washington, D.C. October 15, 2018 – Many good drivers in ten American cities tested by Consumer Federation of America (CFA) are paying far too much for auto insurance simply because…

There’s a lot of buzz around price differentiation these days, especially with the spotlight on AI and big data. Machine learning makes it much easier to customize the marketing of…