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Why dynamic and personalized pricing strategies haven’t taken over retail — yet

The robots are here and ready to overthrow the standardized price tag. They’re just waiting for retailers to hit the start button. The customer response was so swift and negative that, nearly 20 years later, the e-tailer still avoids the practice.

Read full article here:

www.retaildive.com/news/why-dynamic-and-personalized-pricing-havent-taken-over-retail-yet/558975/

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