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Why Companies Are Setting Prices Wrong, and How to Do It Right

Inflation has companies charging customers more, but experts say it offers businesses a chance to rethink their entire pricing model. Each month, I shell out $6.99 for word processing software, $9.99 for a transcription app and $7.99 for a note-taking organizer.

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www.bloomberg.com/news/articles/2023-02-07/subscription-service-price-plans-need-rethink-with-inflation

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