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Taylor Swift is smart enough to not let her shows sell out

If a popular artist sells out their show, they have likely made a big mistake. Although sold out concerts sound good and are often used to assess the success of an event, they are mostly just a sign that prices were set too low.

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qz.com/quartzy/1427597/taylor-swift-is-smart-enough-to-not-let-her-shows-not-sell-out/

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