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Subscription Box Model Loses Its Glow After Blue Apron’s Epic IPO Fail

Subscriber boxes beware. The business model made popular by companies like Blue Apron, Stitch Fix, Birchbox, and Dollar Shave Club is being put to the test as it tries to prove to investors is it a sustainable strategy.

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cheddar.com/videos/subscription-box-model-loses-its-glow-after-blue-aprons-epic-ipo-fail

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