- Company focused heavily on reviewing its pricing strategy to drive sales growth
- Decrease in promotions especially for clothes and footwear
- Is this the beginning of the end of hi-lo strategy?
Shop Direct Ireland, which owns the Littlewoods Ireland brand, posted a bump in sales and profits in the year ending June 2019 despite reporting a “challenging” year because of concerns over Brexit. Pre-tax profits at the online retail business increased more than 10% from €7.4m to €8.2m.
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