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Retailer moves away from promotions, focuses on full prices

  • Company focused heavily on reviewing its pricing strategy to drive sales growth
  • Decrease in promotions especially for clothes and footwear
  • Is this the beginning of the end of hi-lo strategy?


Shop Direct Ireland, which owns the Littlewoods Ireland brand, posted a bump in sales and profits in the year ending June 2019 despite reporting a “challenging” year because of concerns over Brexit. Pre-tax profits at the online retail business increased more than 10% from €7.4m to €8.2m.

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