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Prices Are Changing More Often. Here’s How Stores Are Doing It

Airlines, gas stations and retailers use complex algorithms to adjust their prices in response to cost, demand and competition. WSJ’s Charity Scott explains what dynamic pricing is and why companies are using it more often. Illustration: Adele Morgan

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www.wsj.com/video/series/price-index/prices-are-changing-more-often-heres-how-stores-are-doing-it/9530E8F4-3268-4BEF-B86F-35C223B95117

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