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Mastering off-price fashion in an omnichannel world

The diversity of off-price channels and the emergence of online players requires fashion brands to develop clear strategies that protect their brands while reaching new consumers. Off-price, a large segment within the overall fashion market, stands out for several reasons.

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www.mckinsey.com/industries/retail/our-insights/mastering-off-price-fashion-in-an-omnichannel-world

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