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FMCG giants test their pricing power

Having spent the past few years cutting prices to deal with weak consumer demand, the likes of Procter & Gamble (P&G), Unilever, Mondelēz and Nestlé are now their shifting strategy and upping prices, hoping improving economic conditions and a focus on innovation will convince shoppers their bran

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www.marketingweek.com/2018/10/31/fmcg-giants-test-their-pricing-power/

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