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Algorithmic pricing is both efficient and absurd

Deterred by the £260 cost of a return train ticket to London, one Sunderland football fan has found a cheaper way to cheer on his team at Wembley this weekend: travel via Menorca. A Ryanair flight to the Spanish island, an overnight stay in an airport hotel, a return flight to London and a cadged car ride back home work out cheaper than the extortionate cost of a rail ticket.

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