To Make a Profit, Dating Apps Must Leverage Data Differently

The course of true love never did run smooth, as Shakespeare once said. That there are more than 8,000 dating sites in the world dedicated to bringing people together is a testament to the fact that — even in 2021, with the most advanced matching algorithms — finding a partner is not easy.

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hbr.org/2022/01/to-make-a-profit-dating-apps-must-leverage-data-differently

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