Simpler, slicker: Why the major supermarkets are changing the way their home brand products look

They have fancy sounding names and come in fancy looking packaging with prices to match. But the growing number of brands gracing our supermarket shelves are simply “phantom brands” of Coles and Woolworths.

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www.9news.com.au/national/coles-woolworths-aldi-changing-home-brands-to-slicker-packaging/478d7a3c-8ced-4285-aeab-1d58c9e1688f

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