Nike’s free workout apps are key to its high-end pricing strategy

CHICAGO (Reuters) – With consumers under lockdown logging into Nike’s workout apps and digital store, the Beaverton, Oregon-based company has been able to gather additional data on purchasing habits, personal information and exercise routines of tens of millions of people.

Read full article here:

finance.yahoo.com/news/nikes-free-workout-apps-key-131035815.html

You might also like
Share this article
Menu