Napa Pricing Risks Alienating Consumers

Napa Valley wineries still account for nearly half of all wines shipped directly to consumers. However, there are a few signs that they may be pricing themselves into decline. This is a conclusion of Sovos ShipCompliant’s 2020 Direct-to-Consumer Wine Shipping Report, which was released this week.

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www.wine-searcher.com/m/2020/01/napa-pricing-risks-alienating-consumers

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