The latest data from the National Association of College and University Business Officers indicates that new freshmen at private colleges and universities in the fall of 2019, on average, received a discount of 53% on tuition meaning that students paid less than half of the published price.

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www.forbes.com/sites/lucielapovsky/2020/05/27/more-private-colleges-are-likely-to-change-their-pricing-strategy-as-the-tuition-discount-rate-reaches-53-and-financial-stress-escalates/