If You’re Going to Raise Prices, Tell Customers Why

Covid restrictions are lifting in some parts of the world and the economy is booming in some sectors. Some labor and material costs are rising due to shortages, as is customer demand. Many brands have high pricing power at the moment, making price hikes almost inevitable.

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hbr.org/2021/06/if-youre-going-to-raise-prices-tell-customers-why

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