How To Price Your Product: A Guide To The Van Westendorp Pricing Model

This article was written by RunLin Wang, an Associate Consultant with Strategica Partners. Your business is preparing to launch a brand new product into the market. The product has been built and refined through many iterations, and now you are ready to ship it to customers.

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www.forbes.com/sites/rebeccasadwick/2020/05/31/van-westendorp-pricing-model/

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