Consumers are willing to pay more for sustainable travel

The Covid-19 pandemic upended the travel industry when it took centre stage last year, but it also forced travel marketers and businesses to adapt. This can be viewed as a good thing – an opportunity to rebuild and innovate in ways that better suit the needs of our customers.

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travelweekly.co.uk/in-depth/comment/comment-consumers-are-willing-to-pay-more-for-sustainable-travel

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