Posts by pricesquad

How Companies Can Price For Profit

Per Sjofors, a.k.a. “The Price Whisperer,” founded Sjofors & Partners and is a thought leader on using price for higher growth and profits. As an executive in your company, I…

The Perils of Personalized Pricing

Fixed prices for goods and services is a relatively recent invention. In the 19th century, Quaker merchants argued that haggling was morally wrong—it was unfair for two customers buying the…