Posts by pricesquad

‘Consumers won’t pay more unless they see real value’

/PRICING 2024
In today’s competitive market, businesses face the challenge of balancing price increases with delivering real value to consumers. Read full article here: www.livemint.com/industry/advertising/boston-consulting-group-jean-manuel-izaret-nimisha-jain-consumers-value-bcg-netflix-pricing-inflation-interview-11729227191263.html

Smarter Bank Pricing in the Age of AI

/PRICING 2024
Understanding each customer’s price sensitivity helps banks balance discounting with sales conversions. Read full article here: www.bain.com/insights/smarter-bank-pricing-in-the-age-of-ai-infographic/

Don’t Just Create Value. Capture It.

/PRICING 2024
Creating value is table stakes for any business. But is your organization also capturing the value you create? IMD professor Stefan Michel says that many businesses don’t actually know how.…