Apple’s Subscription Bundles Don’t Move the Needle Enough

It looks as if the long-awaited Apple Inc. subscription bundles are finally going to happen. But while it is a solid step in the right direction, the smartphone giant needs to do far more to change the game.

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www.bloomberg.com/opinion/articles/2020-08-13/apple-s-subscription-bundles-don-t-move-the-needle-enough

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