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Getting pricing right: Customers pay for value, so make it count

Small and medium enterprises are aware of the four Ps of marketing— Product, Price, Place and Promotion. Among the four, Price is the most problematic for SME marketers.

Read full article here:

www.moneycontrol.com/news/india/getting-pricing-right-customers-pay-for-value-so-make-it-count-8940431.html

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