/STRATEGY

Two prices are better than one

/STRATEGY
It’s said that two heads are better than one. And the same is true for pricing. Two prices — or even more — are much more profitable than one. The…

The Good-Better-Best Approach to Pricing

/STRATEGY
Companies often crimp profits by using discounts to attract price-sensitive consumers and by failing to give high-end customers reasons to spend more. Read full article here: hbr.org/2018/09/the-good-better-best-approach-to-pricing