/STRATEGY

Working on your pricing strategy is one way to increase your income in 2019. Many freelancers and small business owners with service-based businesses make mistakes with pricing that cause them…

This week News Corp Australia announced the end of the print editions of 112 suburban and regional mastheads – about one-fifth of all of Australia’s local new… Read full article…

Growing your margins requires looking beyond your own walls: what are other sellers doing, how is your market shaping up, and how is your target audience responding? Modern brands forming…

This article was written by RunLin Wang, an Associate Consultant with Strategica Partners. Your business is preparing to launch a brand new product into the market. The product has been…

How can marketing managers nudge consumers to purchase those higher quality goods and services that consumers say they want? Just as “life hacks” are small changes designed to make your…

Setting the right price for a product is one of the most important decisions that a founder must make. The markers for success are happy customers who see value in…

You know the story. Back in 2011, Netflix restructured their pricing in a big way. They unbundled streaming plans from the traditional DVD-by-mail business, increasing the price of the combined…

Amazon has requested that Congress pass a law that would make price gouging illegal during times of national crisis, in light of inflated prices on crucial goods like hand sanitizer…

Jennifer 8. Lee, New York Times When researchers conduct price surveys in the United States, 9 is the most popular price ending. Studies have found that anywhere between 35 percent and…

Tesla is about to increase the price of its ‘Full Self-Driving’ package again as Elon Musk now evaluates the value of the completed version of the package at over $100,000.…