Month: March 2021

Is Peloton Just a Commodity Product?

/STRATEGY
Peloton (NASDAQ:PTON) stock has had a phenomenal run over the last 12 months. The shares have gained 412% over that period, as demand for the company’s exercise bikes and digital…

Price as a Marketing Tool

/STRATEGY
The influence of marketers is not confined to billboards, TV commercials, or digital ads. The greatest marketing minds will use any business tool available to drive sales, including manipulating price.…